Tuesday, November 12, 2013

The Resume Addendum: Adding a Case Study

by Debra Wheatman, Careers Done Write

Do you ever feel like your resume is just telling part of the story? Perhaps you have done a great job of hitting the highlights on your resume, but you want a second document that goes a bit deeper, something that you can bring to the interview. For many occupations, such as consultants, creative directors, or project managers, showcasing three to five case studies in an addendum is the right solution.

What is a Resume Addendum?
An addendum is a document that contains additional information that is not appropriate for the resume. The resume contains the candidate’s top selling points. An addendum may be a closer look at key projects or programs. In cases of programs or projects, a case study is an excellent format for an addendum.

How to Draft a Case Study.
Start the case study with these headline items: Project title, client name, location, and dates. Below it in a summary (paragraph) format include things such as the dollar value of the project, the scope, number of locations, purpose and goal of project, major challenges, action taken, and the ultimate result.  The candidate can sell himself by showcasing the measured results.  Was the project delivered early or under budget?  What was the savings achieved?  What improvement in metrics can the candidate share?  Numbers sell, so including numbers is important.

Why Addendums Are Effective.
The idea is that the candidate grabs the reader’s attention in the resume. After the candidate has that attention and the interview phase (phone or face-to-face) has been reached, the candidate can offer the addendum for a more comprehensive look at his history. The addendum is effective because it enables the reader to absorb the information at the pace of his interest. As the reader is more interested, the candidate feeds additional details. The interview is an indication of greater interest and that is the prime time to share the addendum document.
When you earn the interview for the dream job, be proactive by producing and presenting a resume addendum. The case study addendum is a smart way to expand on your accomplishments.  It also shows that you are organized and have sharp marketing instincts. Don’t wait until you are called for an interview, start building your case study addendum today so you have something to share with the company when the interview stage presents itself.

Debra Wheatman is the president of Careers Done Write and an AMACareer Resource Center contributor. Read more from Debra here or follow her on twitter at @DebraWheatman.

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